Branded video content is now available partnering with Season 2 of High Rise. Join forward thinking brands like AirTran Airways, Kraft Foods, Jaguar, Range Rover, Cousins Properties and Verizon Wireless to increase your social media profile by sponsoring this innovative social web video series. After a very successful 1st season as a TV/web crossover, the dramatic show with the flavor of ABC’s Desperate Housewives, is now focused completely on rapidly expanding social media platforms.
High Rise Season 2 will be distributed completely via Facebook and Twitter powered by Vitrue Publisher and Vitrue Tabs, the most innovative and interconnecting platforms in the world for social media distribution. The Series integrates large brands into each show right from the initial script, making brands “come alive” to optimize their social networking power.
Developed, produced, and socialized by Steve Barnes, the Director of Social Media Strategy for Vitrue in Atlanta, High Rise employs a myriad of social networking tricks to form a loyal affinity audience. Season 2 is now on the fast track as producers take meetings with Fortune 500 brands to find three exclusive partners for this branded video content. If you are interested in exploring one of the three sponsorships, contact Steve Barnes at HighRise@Me.com.
Watch the award winning 1st Season below:
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Catch Barnes as host of Social Soup on Vitrue TV which was a run of 9 episodes of branded content produced by Vitrue, one of the world’s leaders in social media software for Fortune 500 brands. Social Soup is a round up of the biggest stories in social media marketing for the week and is targeted at fellow marketers. Social Soup is a 4 minute departure for marketers to get caught up on big stories they may have missed and hopefully get a laugh. Social Soup is very “tongue in cheek” and gives a big salute to The Soup on E and Tosh.0 on Comedy Central of which Barnes is a huge fan of both. Catch episode 9 (the very special, not so special Royal Wedding episode) below and find a library of all episodes here.
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Barnes Forced to work with Demi Moore. Life is Good. See it on DVD now.
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To honor Leslie Fram, who was inducted over the weekend into the Georgia Radio Hall Of Fame, The Morning X was reunited on Jimmy Baron’s new show. Jimmy is now on 92.9 Dave FM from 5:30-9 am. It was very cool to be all together on the same airwaves again although 2/3 of us were on the phone…In the past, in was usually just me that phoned it in! Very strange emotions come in a situation like this. The emotions range from sadness to anxiety and old memories come flooding back. Some of the best and most memorable years of my life were spent with Jimmy and Leslie, so it was special to all get together in this arena to honor Leslie. I hold no hard feelings and wish the best for both of them to succeed at the highest levels in whatever they do. Atlanta was amazing to all of us and I am proud of every minute we every put on the radio. If you would like to bring back some memories, CLICK HERE to enjoy some of the fun times. Below is also a piece from today’s AJC written by Rodney Ho (Thanks Ho!). For those that missed it, Jimmy is going to replay it on Dave FM in the 6 am hour, tomorrow Wed Oct 21. Thanks for the memories! Barnes.
From The AJC on 10.20.09…
Dave FM’s program director Scott Jameson had a wacky idea after former 99X morning host Leslie Fram was inducted into the Georgia Radio Hall of Fame on Saturday: how about getting his current host Jimmy Baron back together with Fram and Steve Barnes? The trio were the heart and soul of the most successful rock morning show in Atlanta in the 1990s called the Morning X at 99X.
Well, the reunion just happened this morning for a few minutes – albeit Leslie and Steve were on the phone.
For those of you who were fans, it was probably very amusing. For folks who are newer to Atlanta and knew nothing about the Morning X, it was more like going to a high school reunion for a high school you’ve never been to.
Anyway, I listened to the show for much of its run back on 99X from 1993 to 2004 and it clicked — until it didn’t. “It didn’t end well,” Baron noted. “It was ugly, There were lawsuits.” [In 2006, after Barnes had a film out called "No Witness," he sued Jimmy and Leslie, as well asFred Toucher, for defamation after holding a screening without his permission and mocking it. The case was eventually settled in 2007.]
As ratings went down in the 2002-03 period, relationships deteriorated between Barnes and Baron. Though the two have since become civil, Baron noted the trio had not talked together for six years.
At 7:23 a.m., Baron played a snippet of the old Morning X opening jingle. It was surreal, to say the least. He noted that Barnes left 99X six years ago this week. (Leslie and Jimmy stuck around a bit longer.)
Baron gave a history of Fram and why she’s such a legend in rock radio, helping break artists and building 99X to its mondo status in the 1990s. A phone snafu forced Baron to take a break for a few minutes.
Returning at about 7:32 a.m., he introduced Barnes. Baron admitted he had no idea how this reunion would sound. Barnes congratulated Leslie for her award. “Jimmy and I will never even sniff that. I’m glad one of us got it and you deserved it the most,” Barnes said.
Gracious as always, Leslie said, “Part of it should be shared with you guys since we spent so much time together.”
“That’s what I told the committee,” Jimmy joked. (Leslie calls him “JB.” I am trying to stick with the formal use of Jimmy’s last name but keep typing in his first name. For some reason, the show always called Barnes by his last name and the other two by their first. So let me just call him Jimmy from here on in.)
“You spend more time with people you work in radio than your own family,” Leslie noted.
“You spend so much time with one person you wonder why the marriage fails,” Barnes mused.
Jimmy said he talked to folks about the pending reunion the night before and they asked him if they were going to fight again. Then Barnes threw out the funniest line of the conversation:
“Is this like an on-air booty call?”
“You realize you just can’t stay mad at people with whom you shared a lot of good memories with for a long time,” Jimmy noted.
“You’re like Jerry Springer,” Barnes cracked.
“I see myself more like Ghandi,” Jimmy said. “A peacemaker. That’s how most people see me.”
“Not a day goes by, I don’t go somewhere to eat,” Barnes said. “They say, ‘How’s Leslie? How’s Jimmy? When are you going to come back on the air?’ Well, I don’t know.”
Jimmy plugs Leslie’s radio station in New York, WRXP-FM. Then Barnes throws in his own promo, his appearance on an upcoming film “The Jones” starring Demi Moore.
“When it comes out,” Jimmy said, “I’ll review it.” [That's a total inside joke related to the "No Witness" mess referenced earlier.]
Afterwards, Jimmy noted that this was emotional and “weird.” He had major anxiety the night before. He compared the Morning X to a marriage with lots of good times. “You have kids. You have beautiful years. It falls apart. You hate each other for a long time. After awhile, you realize it wasn’t that bad. We had good times. We gave each other a lot of joy. Once you get past the hurt and anger, it’s nice to reconnect.”
Interestingly, Jimmy’s current cohost Yvonne Monet also worked at 99X for many years, though not with the Morning X.
Barnes worked at Dave FM under a different program director from 2004 to 2006 so it was intriguing to hear his voice on the station again.
Jameson, the program director, said afterwards that he wanted to honor Fram because she is no longer on Atlanta radio and couldn’t do it herself. “She’s an iconic woman in radio broadcasting,” he said. Even though he was not in Atlanta during her heyday, he knew about her and people in radio nationwide respected her.
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I’m excited to announce that I will be filming a Guest Starring role next week on the new Lifetime series, Drop Dead Diva. I will be playing Gary Monroe who is the VP of Ocean Park Trucking and will be in 4 or 5 scenes. I can’t tell you any more or…you know…
“Drop Dead Diva” tells the story of a shallow model-in-training who dies in an accident only to find her soul resurfacing in the body of a brilliant, thoughtful and plus-size attorney, played by newcomer Brooke Elliott, the network said in a news release. Margaret Cho plays her assistant.
UPDATE 7/27/09: Check some of it out here…
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